· Purpose-Driven Content
In 2023, you will be marketing to a new generation that is more conscious of its surroundings and social issues than any previous generation. They actively encourage people to join them and refuse to let any taboos or stigmas pass unchallenged.
Think ahead and provide purpose-driven content in 2023. Show your audience that you care about the environment and are eager to make a change, and you will undoubtedly win their hearts.
In purpose-driven content, you can either explain your purpose like IKEA. They are committed to producing quick and inexpensive furniture that everyone, regardless of age, may purchase.
Push Notifications
Push notifications were first tested in 2022, and by 2023, brands should or will be using them to their best potential.
With push notifications, you can continually nudge customers with offers and clickable material and become a part of their ecosystem.
Some brands choose not to use the push notifications technique because they do not value an aggressive marketing plan.
Web3 is Coming
This is more of a digital marketing trend, and you should keep an eye out for it because it will likely become the next big thing on the internet. What Web3 is constructing with the sole purpose of serving the user in mind is what Google is attempting to accomplish through algorithm updates.
It is built on the same blockchain technology that underpins cryptocurrencies, NFTs, and other digital goods. Because it uses a decentralised sort of technology making you and me in full authority of our actions on the internet.
Personalization
You must concentrate on personalising content, products, emails, etc. if you want to surpass your rivals and stand out in the market. The newest major trend, personalization, is quickly taking over as the industry norm.
Instapage’s analysis indicates that
Consumer irritation with brands blaring generic advertising messages repeatedly is at 63%.
80% of customers claim that if a firm offers them tailored experiences, they are more likely to do business with it.
Consumers claim that customization appeals to them in 90% of cases.
The best examples of the potential of personalisation are Netflix and Amazon, which offer tailored movie recommendations for each customer. Here are some further instances of brands that are now embracing customization in even more subtle ways:
Starbucks: Starbucks introduced a gamified mobile app that keeps track of the number of times a customer visited, the purchase history of the customer, and their location. This personalized app allowed customers to customize their drinks, and it enabled them to receive rewards. The feature ‘reward system’ on the app itself spiked the revenue to $2.56 billion.
Crypto
The INSTAGRAM of the finance world is cryptocurrency. No one ever saw its potential as it entered the field and gradually took it over. In India, there are 10–12 million active cryptocurrency investors, and this number has been rising as a result of the enormous gains.
Everyone wants to invest in cryptocurrencies since they have emerged as one of the millennial generation’s coolest things. To raise awareness and give investors a peek of this investment option, cryptocurrency investing sites are utilising this demand of the younger generation and giving them Complimentary portions of 1 coin.
It’s not shocking if, like Google Pay, we use cryptocurrency for our daily requirements like groceries. Digital Marketing Trends 2022 have certainly achieved the greatest heights.